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Title: 1001 Ways to Market Your Services : For People Who Hate to Sell by Rick Crandall ISBN: 0-8092-3158-1 Publisher: McGraw-Hill Trade Pub. Date: 01 May, 1998 Format: Paperback Volumes: 1 List Price(USD): $18.95

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Average Customer Rating: 4.5 (6 reviews)

Rating: 5
Summary: Lots of great real ideas / examples!
Comment: This book is different than any other marketing book. The author's other book explains marketing really well. This book gives more than 1001 examples of how people have really done successful marketing. The book has twenty-five or thirty chapters on every marketing topic you can think of, from the Internet, to postcards, to customer service, to sales, to publicity. In other words, you go to the type of marketing you are interested in and read the examples of what other people have done. Within the first few pages of that topic your head will be filled with many brilliant ideas. Some you can borrow directly. Some you can combine. Some you can adapt.

Rating: 5
Summary: A Quick Start Tips For the Beginner
Comment: "1001 Ways to Market Your Services" is broken down into a number of small chapters dealing with various marketing methods and offers some great ideas on how to get the message out. The author calls upon his own experiences as well as from the exploits of others to demonstrate strategies that really do work. While Mr. Crandall expresses a great amount of enthusiasm for marketing he does draw the line on some practices that may rub the wrong way and cast suspicion upon the integrity of the marketing business. He walks a fine line and his sound advice should be followed to the letter.
This book has good information and is very good for people with limited marketing experience and ideas. It does not give much detail on setting up a marketing campaign. This title translated into Russian is very successful in Moscow.

Rating: 4
Summary: #1002 ¿ Market YOU!
Comment: This book has some great tips, but when it comes to marketing your services, nothing replaces a *personal* publicity plan. To position your small business, you have to position YOURSELF. Bottom line is that people have to know who you are, what you stand for, and why they should do business with you.

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