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Title: Toyland: The High-Stakes Game of the Toy Industry by Sydney Ladensohn Stern, Ted Schoenhaus ISBN: 0-8092-4520-5 Publisher: McGraw-Hill Pub. Date: 01 April, 1990 Format: Hardcover Volumes: 1 List Price(USD): $19.95

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Average Customer Rating: 4 (1 review)

Rating: 4
Summary: An enjoyable ride through the industry
Comment: This book is a pretty much comprehensive look at America's toy industry, using the development of the Dino-Riders (remember those?) as a springboard for discussions of history, economics, politics, and even engineering.

It's a very, very well-written book; I've read it four or five times, just for the joy of the prose. I would have liked to see more about the toy industry in other countries, but this is a minor quibble. Get it if you like toys, or if you're a fan of well-researched and engaging journalism.

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