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Title: Letters That Sell by Edward W. Werz ISBN: 0-8092-4684-8 Publisher: McGraw-Hill Trade Pub. Date: 01 September, 1987 Format: Paperback Volumes: 1 List Price(USD): $14.95 |
Average Customer Rating: 4 (3 reviews)
Rating: 5
Summary: Refute Book Bias
Comment: Book Bias wisely said.... "I must say that I think it was a waste of there money."(their.. one must use words correctly in good sales letters)
"Basically the book is just to vague and non-specific." (_too_ vague, again, correct use of words is important). OK, it isn't fully fair to pick on poor grammar usually, but sometimes the invitation is blatant.
The format of letter plus wide column for explanation or comments on each paragraph is pretty informative.
At one point in "How to Write Sales Letters That Sell" 2003 edition, Dayton Bird suggests that you should be able to write some kind of summarising or crystalizing comment about each paragraph of a letter.
Sometimes this comment is a simple summary, sometimes is is a part of the psychological basis of your sales script.
This is a very good way to evaluate letters by others, and to self analyse your own letters.
Rating: 5
Summary: Useful sales letter cookbook.
Comment: It's best to read the description of the book before you buy it. I have written hundreds of successful sales letters over the years and find this book to be quite useful. The author includes many different sales letters for different purposes. There is no book on the planet that will write your letter for you. Sorry! But, this book provides some excellent examples you can use for a start. Many of the letters are two pages in length, but, of course, the length of the letter depends on the purpose of the letter. This is a good addition to anybody's library of how-to business books. It's certainly not a bible, but then, it doesn't claim to be.
Rating: 2
Summary: You Pay for What You Get
Comment: I ordered this book for my company (a sales company). I must say that I think it was a waste of there money. This book gives one letter per occasion. Now this may sound like a pretty good deal, but not when the letter is only 10 lines long.
Basically the book is just to vague and non-specific. It's a start, but if you want to finish your letter, I hope you have backup.
Book Bias, IL
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Title: Sales Letters Ready To Go! by William Bethel ISBN: 0844235660 Publisher: McGraw-Hill Pub. Date: 11 January, 1995 List Price(USD): $14.95 |
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Title: The Ultimate Sales Letter: Boost Your Sales With Powerful Sales Letters, Based on Madison Avenue Techniques by Dan S. Kennedy, Daniel Kennedy ISBN: 1580622577 Publisher: Adams Media Corporation Pub. Date: October, 2000 List Price(USD): $10.95 |
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Title: Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas by Edward W. Werz, Sally Germain ISBN: 0809229773 Publisher: McGraw-Hill Trade Pub. Date: 11 June, 1998 List Price(USD): $14.95 |
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Title: Words That Sell by Richard Bayan ISBN: 0809247992 Publisher: McGraw-Hill Trade Pub. Date: 01 April, 1987 List Price(USD): $14.95 |
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Title: Power Sales Writing by Sue A. Hershkowitz-Coore ISBN: 0071410333 Publisher: McGraw-Hill Trade Pub. Date: 21 July, 2003 List Price(USD): $10.95 |
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