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Title: Trademarks of the '60s & '70s by Tyler Blik, Philip B. Meggs ISBN: 0811816982 Publisher: Chronicle Books Pub. Date: February, 1998 Format: Paperback Volumes: 1 List Price(USD): $16.95

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Average Customer Rating: 3.5

Rating: 4
Summary: Brilliant but brief overview of bygone symbols
Comment: A terrific overview of trademarks, this remarkable book break symbols down into sections - corporate america, typography, etc - that make the book easily digestable. Great as inspiration for graphic designers, as source material, or as one of my friends recently did, ideas for tattoos. Good stuff.

Rating: 3
Summary: Lotsa Fun, and Informative.
Comment: So far, the biggest kick I got out of this book was seeing the trademark for National Airlines. I remember when the only air service we got here in little Sarasota was from Eastern, National, and Florida Airlines, none of which are in existence any more. This book shows you how a symbol can be ubiquitous and then vanish.

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