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Mall Maker: Victor Gruen, Architect of an American Dream

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Title: Mall Maker: Victor Gruen, Architect of an American Dream
by M. Jeffrey Hardwick, Victor Gruen
ISBN: 0-8122-3762-5
Publisher: University of Pennsylvania Press
Pub. Date: November, 2003
Format: Hardcover
Volumes: 1
List Price(USD): $29.95
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Average Customer Rating: 5 (4 reviews)

Customer Reviews

Rating: 5
Summary: I shopped in his mall!
Comment: My first true mall shopping was done in a Gruen mall, although I was quite unaware at the time of the fascinating story behind this complex man and his vision for America's public spaces.

Thanks to this engaging work by Hardwick, I feel now feel enlightened as I prowl the mall that Gruen built. You don't need to be an architect or a social scientist to enjoy this book because the author makes the subject approachable for the inner shopper in everyone.

Rating: 5
Summary: this is american culture at its best
Comment: A great read and remarkable that no one has written about Gruen before now. if American retail and architecture is your thing, this is a must have. Hardwick captures Gruen in an objective light, in his time, for the reader to judge. can't wait for the next Hardwick bio.

Rating: 5
Summary: What a character
Comment: This book is totally fascinating, although a tad repetitive about retailing theories for my taste. I would never have guessed what an amazing influence Gruen had on American life (and how egotisitical he was). I think the author quotes the architect Philip Johnson saying that Gruen influenced America much more than all the arty modern architects put together. And that is so true. Gruen seemed to anticipate future trends in retailing, city planning, and architecture and then actually build them. The one question that I had was whether or not Gruen was a good guy or only in it for himself.

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