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How You Play the Game: Lessons for Life from the Billion-Dollar Business of Sports

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Title: How You Play the Game: Lessons for Life from the Billion-Dollar Business of Sports
by Jerry Colangelo, Len Sherman
ISBN: 0-8144-0488-X
Publisher: American Management Association
Pub. Date: 01 April, 1999
Format: Hardcover
Volumes: 1
List Price(USD): $24.95
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Average Customer Rating: 3.55 (20 reviews)

Customer Reviews

Rating: 5
Summary: Jerry Colangelo's World of Sports Marketing
Comment: This book by Jerry Colangelo is very well written. It is a quick and interesting read and also teaches you many things about marketing a product. Jerry Colangelo is a very well respected person in the sports world and he is a real example of the American Dream. Colangelo began his life with nothing and slowly, using his intelligence in business, built himself a sports empire starting with the Bulls and continuing with the Suns, Diamondbacks, and Rattlers. This is a great book and I recommend it to everyone and anyone to read.

Rating: 4
Summary: Great Book For Anybody
Comment: I thought that this was a great book. How you play the game is a true story about Arizona Diamond back and pheonix sun owner jerry colangelo. He writes about what he did in his life to go from a tuxedo rental shop employee to a multimillion dollar sports franchise owner. Very interesting and very motivating.

Rating: 3
Summary: how you play the game
Comment: I recommend this book for people who want motivation to do better in life.jerry calangello shares his road to the to.because of his desire and dedication he was able to go from working at a rental shop to becoming a multi millionaire businesman.

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