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Title: DoCoMo--Japan's Wireless Tsunami: How One Mobile Telecom Created a New Market and Became a Global Force by John C. Beck, Mitchell E. Wade ISBN: 0-8144-0753-6 Publisher: AMACOM Pub. Date: September, 2002 Format: Hardcover Volumes: 1 List Price(USD): $25.00

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Average Customer Rating: 2.62 (8 reviews)

Rating: 5
Summary: Packed with important business insights
Comment: How has Japan's NTT DooMo become as big as AOL's customer base - five times as fast? This is Japan's mobile phone service, who grew to second-largest in the world in just to years. Insights into industry secrets, Japanese business, the wireless and computer worlds like make DoCoMo--Japan's Wireless Tsunami: How One Mobile Telecom Created a New Market and Became a Global Force a book difficult to easily categorize, but packed with important business insights. Highly recommended for all readers.

Rating: 1
Summary: Not really about about DoCoMo
Comment: This book doesn't give a clear understanding of DoCoMo and it's mechanisms.
It's more of an unctious eulogy about people at Do-Co-Mo and the enterprise itself.
What we learn: Keichi Tachikawa had a keen sense of inequality, former Chairman Ohkochi is impatient, impatient etc., Keichi Enoki seems to be the lucky guy.
This is a latter day celebration of a Japanese enterprise. The rendering of the story could have been influenced heavily by the style of a communist storyteller, writing a biography of communist saint Breshnew or marshal Shukow.

Few facts. Tons of incense. Sprinklings of modern management thought.

Not devoid of facts, but these are incoherently interspersed into a rambling storytelling about all and everything.
This book did waste my time and continuous factless ramblings made me feel angry at times.

Rating: 1
Summary: Superficial and useless analysis
Comment: John C. Beck, Mitchell E. Wade clearly do not know and understand the critical factors and strategy behind Ntt DoCoMo's i-mode. Most of the book is so superficial and general to be useless. Most of the intereting elements of Ntt DoCoMo strategy are not covered here so buy something else instead of wasting your money on this.

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