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The E-Privacy Imperative: Protect Your Customers' Internet Privacy and Ensure Your Company's Survival in the Electronic Age

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Title: The E-Privacy Imperative: Protect Your Customers' Internet Privacy and Ensure Your Company's Survival in the Electronic Age
by Mark S. Merkow, James Breithaupt
ISBN: 0-8144-2627-1
Publisher: Amacom Books (E)
Pub. Date: February, 2002
Format: Unknown Binding
List Price(USD): $34.95
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Average Customer Rating: 5 (5 reviews)

Customer Reviews

Rating: 5
Summary: E-Privacy: Fact or Fiction?
Comment: I had to write a term paper about the Internet and privacy issues. I was initially overwhelmed by the amount of information on this topic and didn't know where to start. This book helped focus me and identify major issues whereas I got lost in similar volumes. Some of the info is more technical than I needed, but I'm sure it is useful to other readers with a different perspective. If you are trying to understand what the privacy debate is about, I recommend this book.

Rating: 5
Summary: Information technology manager on the E-Privacy Imperative
Comment: I'm an information technology manager for a large municipality. This book helped us get a handle on the issues involved when migrating city applications to the web. One of our main concerns was protecting citizen privacy and I thought the book provided a great overview of the issues involved. The book is clearly written and it is particularly good at shifting gears from what starts out as an overview of the issues to specific concerns that we were having. For example, we were able to use the sample privacy policy provided as a jumping off point for what has evolved into our city's web privacy policy. I strongly recommend this book.

Rating: 5
Summary: What You Need to Know About Privacy Issues
Comment: I have waded through several volumes on privacy issues, but most of them are too academic or legal in their focus. I needed a book that clearly explained my rights and responsibilities vis-a-vis my customers' privacy. I am a small business entrepreneur of a successful dot.com, and I need to understand the issues affecting me and my customers. I found this book extremely helpful. Whereas it only touches on several topics of interest to me, the scope is comprehensive enough to get me started. I highly recommend this book to anyone struggling to understand the thorny problem of privacy in the electronic age.

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