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Red-Hot Cold Call Selling: Prospecting Techniques That Pay Off

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Title: Red-Hot Cold Call Selling: Prospecting Techniques That Pay Off
by Paul S. Goldner
ISBN: 0-8144-7880-8
Publisher: AMACOM
Pub. Date: October, 1995
Format: Paperback
Volumes: 1
List Price(USD): $17.95
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Average Customer Rating: 4.33 (9 reviews)

Customer Reviews

Rating: 5
Summary: A must read for all sales people
Comment: This book was by far the best that I have read. The book covers all aspects of a sucessful cold calling campaign. I purchased this book when sales were slow and was forced to lay off my sales staff. As a result of reading this book, I was able to increase my sales and rehire my sales staff. This book is now part of our sales training.

Rating: 4
Summary: Must have sales tool
Comment: I have been in sales for over 9 years and have read many books, but this book opened my eyes back up again. I sell complex CRM solutions and never thought this book could help, but it did. I will say, it's nothing most of us have not heard before, but for me it opened my eyes on the importance of picking up the phone more than I usually do. The author makes some very valid points, but the best one is that it does not matter what you are selling its always a numbers game. Those who are successful in sales make that extra cold call, appointment or dial that extra number. That's what separates the successful sales people from the average sales people.

Rating: 3
Summary: Decent, but....
Comment: Nothing new here. Want a good tonic for your sales slumps? It's called "Wall Street" and it's not a book--it's a movie. Breathe that movie's creeds and you will succeed...

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