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Title: Health Care Marketing Plans: From Strategy to Action by Eric N. Berkowitz, Steven G. Hillestad ISBN: 0-8342-0188-7 Publisher: Jones & Bartlett Pub Pub. Date: January, 1991 Format: Hardcover Volumes: 1 List Price(USD): $84.95 |
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Title: Market-Driven Healthcare: Who Wins, Who Loses in the Transformation of America's Largest Service Industry by Regina E. Herzlinger ISBN: 0738201367 Publisher: Perseus Book Group Pub. Date: May, 1999 List Price(USD): $19.00 |
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