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Title: The Brand Marketing Book by Joe Marconi ISBN: 0-8442-2257-7 Publisher: McGraw-Hill Trade Pub. Date: 11 November, 1999 Format: Hardcover Volumes: 1 List Price(USD): $39.95 |
Average Customer Rating: 4 (1 review)
Rating: 4
Summary: NIce book for a nice lesson
Comment: This book is really nice book, but there is a little BUT. In my opinion it is a little bit expensive. May be because it is new or may be because of some other reasons. But if you are lookingfor the book in branding then BUY IT!
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Title: How Customers Think: Essential Insights into the Mind of the Market by Gerald Zaltman ISBN: 1578518261 Publisher: Harvard Business School Press Pub. Date: 21 February, 2003 List Price(USD): $29.95 |
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