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Title: The Successful Marketing Plan: A Disciplined and Comprehensive Approach by Roman G. Hiebing, Scott W. Cooper ISBN: 0-8442-3203-3 Publisher: McGraw-Hill Trade Pub. Date: 11 January, 1997 Format: Paperback Volumes: 1 List Price(USD): $36.95

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Average Customer Rating: 4.5 (2 reviews)

Rating: 5
Summary: A useful marketing plan writing tool
Comment: This book brings great insight on step-by-step how to's (processes) in writing a marketing plan without going too much into the general or simplified marketing details. I call the book, "my reference tool" as I do refer back to it on many occasions when writing new or updating previous marketing plans for various product- and service-focused companies that I have worked for.

Rating: 4
Summary: An excellent guide
Comment: It is an excellent guide for writing a marketing plan. There are tips on how to proceed with your research and guidelines on specific situations.

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