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Title: Managing Sales Leads: How to Turn Every Prospect into a Customer by Bob Donath, Carolyn K. Dixon, Richard A. Crocker, James W. Obermayer, Anne Knudsen ISBN: 0-8442-3599-7 Publisher: McGraw Hill - NTC Pub. Date: November, 1994 Format: Hardcover Volumes: 1 List Price(USD): $37.95

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Average Customer Rating: 5 (2 reviews)

Rating: 5
Summary: Practical and effective information
Comment: Grab a fresh highlighter and your notepad when you start to read this book. Hope that your competitors never read it. Why ? The book is packed with useful information. Information that I have used to help myself and clients increase sales... sometimes doubling sales because of what's in the book. Reading this wonderful book is like getting your hands on a secret weapon!

Roy Porter ([website])
Porter Direct Marketing
Los Alamitos, CA

Rating: 5
Summary: ROI for marketing? This book nails how. In all modesty.
Comment: Too much advertising and promotion is done, to the tune of billions of dollars each year, and the creators of this so-called promotional material have little or no idea what the return on investment will be. As the co-author of this book, I can promise you that after reading it, you'll know how to predict the return on investment for your marketing dollars, increase the marketing budget, and decrease the chances you'll be laid off, downsized or right sized