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Title: Confessions of an Advertising Man by David Ogilvy ISBN: 0-8442-3711-6 Publisher: McGraw-Hill Pub. Date: 01 June, 1987 Format: Paperback List Price(USD): $11.00 |
Average Customer Rating: 4.78 (9 reviews)
Rating: 5
Summary: A Classic from One of the Masters
Comment: While not as detailed or colorfully illustrated as his later work "Ogilvy on Advertsing," this is still a classic fillld with great information. The book is clearly a precursor to "Ogilvy on Advertising," as many of the same elements can be found in it.
Ogilvy has a wonderfully casual, yet occassionally pompous, style to his writing, but he clearly knows and understands advertising. He manages that rare combination of managing to teach while entertaining. Sometimes his ego and pride come across too strongly, but given the man's accomplishments, I'll cut him slack. And you may wonder why he starts off discussing his days as a chef in Paris, but he does a great job of analogizing that experience to his experiences with running an ad agency.
Highly recommended for anyone involved in advertising, particularly copywriters. Ogilvy was a copywriter and he clearly has a special admiration for those who write copy for a living. He also has great advice to share for anyone in advertising.
Rating: 5
Summary: An outstanding read!!
Comment: I am a freshmen marketing mojor at Johnson & Wales University and let me just say that this book is outstanding. There are concepts in this book that no marketing professor will ever teach you! David Ogilvy is an advertising genius! If your looking for a great book that will give you a tremendous leap forward in the marketing/advertising industry, this is the book to pick up. I checked this book out at the local library, but i loved it so much that i am planning on picking up my own copy of the book!
Rating: 5
Summary: Classic in Advertising. Easy to read.
Comment: This is a great book. It's a must for any one who is going to want to work in advertising agency AND for anyone who is going to run ANY KIND of a business. David Ogilvy, is giving ideas on everything. This book was very easy to read.
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Title: Ogilvy on Advertising by David Ogilvy ISBN: 039472903X Publisher: Vintage Books USA Pub. Date: 01 March, 1987 List Price(USD): $24.00 |
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Title: Tested Advertising Methods (Prentice Hall Business Classics) by John Caples, Fred E. Hahn ISBN: 0130957011 Publisher: Prentice Hall Pub. Date: 01 July, 1998 List Price(USD): $15.95 |
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Title: My Life in Advertising and Scientific Advertising: Two Works (Advertising Age Classics Library) by Claude C. Hopkins ISBN: 0844231010 Publisher: McGraw-Hill Companies Pub. Date: 01 July, 1986 List Price(USD): $14.95 |
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Title: A Technique for Producing Ideas (Advertising Age Classics Library) by James Webb Young ISBN: 0071410945 Publisher: McGraw-Hill Companies Pub. Date: 21 January, 2003 List Price(USD): $6.95 |
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Title: The Art of Writing Advertising : Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves, by Denis Higgins ISBN: 0071410937 Publisher: McGraw-Hill Companies Pub. Date: 21 January, 2003 List Price(USD): $14.95 |
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