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Title: Let Every Child Be Wanted : How Social Marketing Is Revolutionizing Contraceptive Use Around the World by Philip D. Harvey ISBN: 0-86569-282-3 Publisher: Auburn House Pub. Date: 30 November, 1999 Format: Hardcover Volumes: 1 List Price(USD): $87.95

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Average Customer Rating: 5 (3 reviews)

Rating: 5
Summary: An excellent book on Social Marketing
Comment: "Let Every Child Be Wanted" is an excellent book in story telling and history reviewing on world's contraceptives social marketing. Besides its vivid and detailed description of many interesting events, it is also a classic textbook on the development, the principles and the practice of the social marketing programs. This is a great book not only for those social marketing pros, but also I believe sales/marketing people, entrepreneurs, health professionals, social workers, government officials and even recreactional readers will find it very interesting and beneficial. I enjoy reading it very much.

Rating: 5
Summary: Excellent Read - Late Night Page Turner
Comment: If you are interested in social marketing, HIV prevention, or family planning (as I am), this book is a late night page turner. It contains plenty of description and discussion on the practical and concrete side of actually running a program - a must for anyone in the field - as well as a colorful history on social marketing. However, it goes beyond that to answer some of the academic debate on cost effectiveness, program efficiencies, and issues such as pricing, measuring results, and social marketing "models." Most of all, this book had me laughing out loud with anecdotal stories of Bangladeshi Presidents requesting that condom signs be taken down, descriptions of rotating heart-shaped waterbeds in the Philippines, and stories about condoms from around the world. A social marketing Bible.

Rating: 5
Summary: Best book on Social Marketing ever!
Comment: Clear, concise, insightful with lots of anecdotes, "Let Every Child Be Wanted" is a book that I couldn't put down until finished. I recommend it highly!