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Title: Starting & Running a Successful Newsletter or Magazine (Starting & Running a Successful Newsletter or Magazine, 3rd Ed) by Cheryl Woodard ISBN: 0-87337-847-4 Publisher: Nolo Press Pub. Date: September, 2002 Format: Paperback Volumes: 1 List Price(USD): $29.99 |
Average Customer Rating: 4.5 (4 reviews)
Rating: 3
Summary: Good, but ....
Comment: This book is a good general overview, but it misses some important stuff that someone who is generally unfamiliar with the publishing business will need to know before attempting to start a magazine.
I found the book lacking in the basic details I needed to know, such as where to find distributors, how to get a UPC code, how to recruit new writers, etc. For a basic overview and particularly for the marketing side of owning a magazine (which is very important), I'd recommend this book. For the nuts-and-bolts stuff I'd recommend the e-book, "How Not to Start a Magazine," published by Palfrey Media ...
Rating: 5
Summary: Not perfect, but pretty darn close.
Comment: Other than not saying much about design or providing statistical information, this is about as good as a book for this topic can get.
I found the information regarding circulation and subscriptions to be of especial help from a hands-on viewpoint. Note that James Kobak in How To Start A Magazine and Publish It Profitably takes a more statistical view which also is of vital importance, but he lacks the down-to-earth manner of Cheryl Woodard. It's a shame the two couldn't get together and combine both views!
What I found of less value was the chapter about raising money and managing employees. Frankly, such topics could be removed and the book would suffer no a whit.
She did a great job discussing internet publishing and should expand on the topic in the next edition.
Cheryl was a co-founder of PC Magazine and MacWorld and certainly understands the business aspects. Readers need to understand this. They also, though, could use lay-out help, say by the inclusion of examples and templates on a companion cd that could also list the web sites she refers to. Then, you would have a book that would be pretty close to perfect!
Again, I heartily recommend this book!
Rating: 5
Summary: Great read
Comment: Easy to read and covers a wide range of topics, the only thing
it doesnt have is a cheque for you to start your business.
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Title: How to Start a Magazine by James B. Kobak ISBN: 0871319276 Publisher: M Evans & Co Pub. Date: September, 2002 List Price(USD): $29.95 |
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Title: Launch Your Own Magazine: A Guide for Succeeding by Samir A. Husni, Samir A. Husni ISBN: 0966104900 Publisher: Hamblett House Inc. Pub. Date: 01 June, 1998 List Price(USD): $26.95 |
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Title: Publish Your Own Magazine, Guidebook, or Weekly Newspaper: How to Start, Manage, and Profit from a Home-Based Publishing Company (Culture Tools) by Thomas A., Ph.D. Williams ISBN: 1591810035 Publisher: Sentient Publications Pub. Date: December, 2002 List Price(USD): $24.95 |
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Title: The Magazine From Cover to Cover : Inside a Dynamic Industry by Sammye Johnson, Patricia Prijatel ISBN: 0658002295 Publisher: McGraw-Hill/Contemporary Books Pub. Date: 01 August, 1999 List Price(USD): $21.95 |
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Title: Magazine Publishing Industry, The: (Part of the Allyn & Bacon Series in Mass Communication) by Charles P. Daly, Patrick Henry, Ellen Ryder ISBN: 0205166121 Publisher: Pearson Allyn & Bacon Pub. Date: 08 October, 1996 List Price(USD): $23.00 |
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