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Title: Getting Business to Come to You: A Complete Do-It-Yourself Guide to Attracting All the Business You Can Enjoy by Paul Edwards, Sarah Edwards, Laura Clampitt Douglas, Laura Clampitt ISBN: 0-87477-845-X Publisher: J. P. Tarcher Pub. Date: July, 1998 Format: Paperback Volumes: 1 List Price(USD): $18.95 |
Average Customer Rating: 4.87 (15 reviews)
Rating: 5
Summary: This may be the best marketing book ever for home businesses
Comment: This is really a BIG book, packed with information from the first page. The book is easy to read and follow and it is written as if the authors had you and your business in mind. By sharing many examples of their marketing strategy, they show the extensive research that they put into this book. There is something in this book for every business owner, home-based or not, beginner or seasoned veteran.
Rating: 5
Summary: Really Big Bang for the Buck
Comment: I read this book cover to cover in about three days. I have used the knowledge I've gained to grow my own business. I also share the information with my accounting and consulting clients to help them grow their businesses. The book is very readable and the methods are definitely "real world". One of the many useful topics is finding a marketing strategy that works for you. Many people find cold calling an excruciating way to get new business. This book provides a wide range of marketing activities that are much less painful and more effective. If you want to grow your business, this book is a great investment. For me, it more than paid for itself within a week.
Rating: 4
Summary: Filled with PRACTICAL advice. Invaluable desktop reference.
Comment: For just a few dollars, you get hundreds of pages (almost 700) filled with valuable advice, tips, and information on how to do your own marketing. This is a comprehensive guide that is a must-have for small business owners. With minor exceptions, the material in this book isn't likely to change that much over time. I can't comment on the book's usefulness to big businesses.
The book is divided into 4 parts and 13 chapters - the first part deals with getting ready to be in demand and sought after, the second part is about creating a winning marketing message, the third part helps you choose tailor made marketing methods, and the last part is about growing big. My only wish is that there was a fifth part dedicated to using the web for marketing your business (this is addressed throughout the book but not in sufficient detail as this book was published in 1998).
The hundreds of tips and information are explained in a clear and a simple fashion that easily lead to actionable tasks. That's the best part about the book on top of the flow of topics. Considering how much material is packed into this book, it will take a long time to cover everything - probably a few months to a year. I have had this book for over a year and still not finished it. There are also lots of references to other helpful sources of related information.
If you own a small business, don't hesitate and just get this book. It will be one of the most valuable purchases, I am sure of it. Good luck with your endeavors!
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