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Field Guide to Marketing: A Glossary of Essential Tools and Concepts for Today's Manager (Harvard Business/the Economist Reference Series)

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Title: Field Guide to Marketing: A Glossary of Essential Tools and Concepts for Today's Manager (Harvard Business/the Economist Reference Series)
by Tim Hindle, Alistair D. Williamson, Harvard Business Review
ISBN: 0875844308
Publisher: Harvard Business School Press
Pub. Date: January, 1994
Format: Paperback
Volumes: 1
List Price(USD): $16.95

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