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Mastering the Dynamics of Innovation

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Title: Mastering the Dynamics of Innovation
by James M. Utterback
ISBN: 0-87584-740-4
Publisher: Harvard Business School Press
Pub. Date: September, 1996
Format: Paperback
Volumes: 1
List Price(USD): $16.95
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Average Customer Rating: 5 (7 reviews)

Customer Reviews

Rating: 5
Summary: Scholarly analysis in an eminently readable enjoyable book
Comment: James Utterback has achieved the difficult goal of taking careful scholarship, drawing useful conclusions and presenting the whole package in a highly enjoyable book. He makes a major contribution by distinguishing between product innovation and process innovation and shows how and why the former is likely to come from outside the established industry players, while the latter is more likely to come from inside.

In the process he reaches back into history and covers industries ranging from pond ice to memory chips. Combining his explanation with concepts with Geoffrey Moore's "Crossing the Chasm" provides a powerful means of understanding where innovation comes from and what the barriers are to its success. Utterback's book goes beyond that. It also calls into serious question the idea (posited by Moore and others) that today's "high tech" cycle of innovation is fundamentally different from earlier innovative cycles in other industries. All in all, Utterback uses industrial history in a low-key, fact-based book that shines a clear, bright light on what drove yesterday's technology developments -- and today's.

Rating: 5
Summary: an understanding of innovation
Comment: This book is written in a concise manner that is straightforward and easy to understand. Utterback explains how innovation has evolved over the years, using great examples from a variety of assembled and non-assembled industries. One side note, I found that this book was worth the cover price for the history of industries he mentions alone. Some of the products and industries mentioned in this book include: Incandescent light bulbs, Typewriters, Glass, photography, and Ice. This book is loaded with invaluable nuggets of insight, it is impossible to due it justice in a book review. I highly recommend reading it.

Rating: 5
Summary: Great stories and data on innovation
Comment: Prof. Utterback spent over twenty years studying 20+ industries as they experienced dramatical technological change, trying to understand who were the market leaders before the change, who were the market leaders afterwards, and why?

He studies markets as varied as cooling (the harvested ice industry in the late 1800s), lighting (gas lighting giving way to incandescent lighting giving way to flourescent lighting), typewriters (manual typewrites giving way to electrics giving way to dedicated word processors giving way to PCs), and plate glass.

He observes that the market leaders prior to a technology change rarely are market leaders after the change, primarily because the entrepenuers and innovators are squeezed out of older companies by "incrementalists". This gave me a lot of encouragement and insight into pushing hard on Internet Explorer back in 1994..1996 at Microsoft, and also I think explains why Microsoft is struggling now.

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