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Marketing Effectiveness: Insights from Accounting and Finance an Annotated Bibliography (Bibliography Series (American Marketing Association), No. 33.)

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Title: Marketing Effectiveness: Insights from Accounting and Finance an Annotated Bibliography (Bibliography Series (American Marketing Association), No. 33.)
by V. H. Kirpalani, J. Shapiro Stanley, V.H. Kirpalani, Stanley J. Shapiro
ISBN: 0-87757-118-X
Publisher: Amer Marketing Assn
Pub. Date: 01 June, 1978
Format: Paperback
List Price(USD): $10.00

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