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Enhancing Knowledge Development in Marketing: 1998 Ama Educators' Proceedings (AMA EDUCATOR'S PROCEEDINGS ENHANCING KNOWLEDGE DEVELOPMENT IN MARKETING)

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Title: Enhancing Knowledge Development in Marketing: 1998 Ama Educators' Proceedings (AMA EDUCATOR'S PROCEEDINGS ENHANCING KNOWLEDGE DEVELOPMENT IN MARKETING)
by Ronald C. Goodstein, Scott B. Mackenzie
ISBN: 0-87757-273-9
Publisher: Amer Marketing Assn
Pub. Date: 01 December, 1998
Format: Paperback
List Price(USD): $50.00
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