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Title: Humor and the Presidency by Gerald R. Ford ISBN: 0-87795-918-8 Publisher: Arbor House Pub Co Pub. Date: October, 1987 Format: Hardcover Volumes: 1 List Price(USD): $15.95

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Average Customer Rating: 4 (1 review)

Rating: 4
Summary: An Insider Speaks
Comment: In this book from 1987, President Ford gives examples from his administration and others of the positive effects of humor. Presidents Kennedy and Reagan are given as the two examples of recent Presidents who knew how to use humor to their advantage. Ford cites examples of how Kennedy took tense situations and neutralized them through humor. Nixon and Carter are listed as Presidents who lacked humor and had difficulty with the press.

This book also has several pages of reproduced cartoons. The modern ones focus on Ford and Reagan.

Various members of the Ford Administration give examples of funny incidents that happened during their time in the White House. President Ford describes his anger at how he sometimes was portrayed by comedians. Members of Ford's staff give examples of how Ford used humor to ease tension with audiences, staff and others. There are also worthwhile stories given here about how hard the Ford White House worked to win the GOP nomination in 1976. Dick Cheney and Donald Rumsfeld are two members of the Ford Administration quoted here. It is interesting that they are now both back in Washington as members of the Bush Administration.