AnyBook4Less.com	Find the Best Price on the Web Order from a Major Online Bookstore
Home  |  Store List  |  FAQ  |  Contact Us  |
Ultimate Book Price Comparison Engine Save Your Time And Money Keyword AuthorISBN

Title: How to Write a Good Advertisement by Victor O. Schwab ISBN: 0-87980-397-5 Publisher: Wilshire Book Company Pub. Date: 01 August, 1985 Format: Paperback Volumes: 1 List Price(USD): $20.00

Your Country USA Canada United Kingdom Australia Austria Belgium France Germany Italy Netherlands Switzerland Currency AutoUSD CAD GBP EUR AUD CHF Delivery Only cheapest delivery All delivery options Include Used Books Are you a club member of: Barnes and Noble Books A Million Chapters.Indigo.ca

Average Customer Rating: 4.67 (3 reviews)

Rating: 5
Summary: Why You Must Read This Book!
Comment: Don't miss this diamond in the rough!

This is a very overlooked book which touches on a little bit of everything, from soup-to-nuts, about writing copy and placing ads.

I'm not sure why it isn't mentioned as much as the more well-known classics like the Ogilvy and Hopkins material is, because it should be.

Although the book was written in 1962, it reads like it was written earlier -- perhaps that's why it's often not cited by the greats.

Buy it today. You won't be sorry.

Even if you're already a professional, the book will serve you well to stir up some good ideas -- maybe even for that promotion you're working on right now!

Rating: 5
Summary: Nice book on the basics
Comment: From headlines to body copy, this little book does a wonderful job of explaining the basics of writing a good advertisement.

Written in 1964, the content is a bit dated in its references but the basics of good copywriting haven't changed. So this book is still relevant for all of us who want to write better ads and apply the techniques necessary to bring in a sale.

Highly recommended.

Rating: 4
Summary: Feels slightly outdated but very worth thought provoking
Comment: The book concentrates on some really worthwhile basics and is a fascinating insight into the history of advertising

Similar Books:

	Title: Tested Advertising Methods (Prentice Hall Business Classics) by John Caples, Fred E. Hahn ISBN: 0130957011 Publisher: Prentice Hall Pub. Date: 01 July, 1998 List Price(USD): $15.95
	Title: My Life in Advertising and Scientific Advertising (Advertising Age Classics Library) by Claude Hopkins ISBN: 0844231010 Publisher: McGraw-Hill Pub. Date: 11 January, 1966 List Price(USD): $14.95
	Title: Ogilvy on Advertising by David Ogilvy ISBN: 039472903X Publisher: Vintage Books USA Pub. Date: 01 March, 1987 List Price(USD): $24.00
	Title: Words That Sell by Richard Bayan ISBN: 0809247992 Publisher: McGraw-Hill Trade Pub. Date: 01 April, 1987 List Price(USD): $14.95
	Title: The Ultimate Sales Letter: Boost Your Sales With Powerful Sales Letters, Based on Madison Avenue Techniques by Dan S. Kennedy, Daniel Kennedy ISBN: 1580622577 Publisher: Adams Media Corporation Pub. Date: 01 October, 2000 List Price(USD): $10.95