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Title: Applied Strategic Planning: A Comprehensive Guide by Timothy M. Nolan, Leonard D. Goodstein, J. William Pfeiffer ISBN: 0-88390-310-5 Publisher: Jossey-Bass/Pfeiffer Pub. Date: 01 June, 1992 Format: Hardcover List Price(USD): $570.00

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Average Customer Rating: 4.8 (5 reviews)

Rating: 5
Summary: Very good, plus...
Comment: This is a very good book. In addition to this, I recommend "Strategic Organizational Change" by Michael Beitler.

Rating: 4
Summary: A sea of knowledge, one centimeter deep
Comment: This book widely specifies WHAT to do in strategic planning but it hardly explains HOW to do it. What I expect when reading this kind of topics is not the concept but rather the application procedures and practical techniques for implementing those concepts in an effective and innovative way. In consequence, I found this book repetitive and non productive for planning specialists. However it may serve a lot to beginners and students.

Rating: 5
Summary: Very useful and comprehensive book
Comment: I loved the organization of this book. It's like you are the CEO and are really organizing a new business from the scratch. The author uses a structured approach of applying strategic planning that makes a complex subject like this extremely simple to understand.

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