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Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers

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Title: Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
by Geoffrey A. Moore, Jeffrey A. Moore
ISBN: 0-88730-519-9
Publisher: HarperCollins
Pub. Date: November, 1991
Format: Hardcover
Volumes: 1
List Price(USD): $25.00

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