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Swoosh : Unauthorized Story of Nike and the Men Who Played There, The

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Title: Swoosh : Unauthorized Story of Nike and the Men Who Played There, The
by J. B. Strasser
ISBN: 0-88730-622-5
Publisher: HarperBusiness
Pub. Date: 28 April, 1993
Format: Paperback
Volumes: 1
List Price(USD): $17.95

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Average Customer Rating: 4.5 (2 reviews)

Customer Reviews

Rating: 5
Summary: Incredibly Riveting Narrative
Comment: Nike's story is one of the most fascinating in business, especially for those of us that grew up in Nike's prime. The authors did an incredible job of storytelling, starting with a young Phil Knight and his MBA thesis all the way to the early 90's... Lots of inside "dirt" but hardly a gossipy work. You will be amazed at the inner workings of this company.

Rating: 4
Summary: Insider's look at the early workings of Nike
Comment: Work hard, play hard, live hard. The founders and early employees of Nike were driven by this philosophy and responded to the competitive nature of business as they had in the sports world. If you have an interest in athletic shoes, you should find it riveting.

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