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Title: Innovation : Breakthrough Thinking at 3M, DuPont, GE, Pfizer, and Rubbermaid (Businessmasters Series) by John Kao ISBN: 0-88730-771-X Publisher: HarperBusiness Pub. Date: 02 July, 1997 Format: Hardcover Volumes: 1 List Price(USD): $25.00

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Average Customer Rating: 1 (1 review)

Rating: 1
Summary: A profound disappointment!
Comment: This is how I think it worked. Three well know individuals are asked to have sort of a brainstorming session on innovation. Nothing much happens and nothing really significant surfaces but the verbiage fills one chapter. After that one of the three authors probably asks a graduate assistant to contact the public relations departments of a few companies. The material received is sort of being edited and... voila, you have a book. I don't know if there was an honest effort put into this but what I know is that this book was totally unhelpful.

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