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Title: On the Firing Line: My 500 Days at Apple by Gil Amelio, William L. Simon ISBN: 0-88730-919-4 Publisher: HarperBusiness Pub. Date: April, 1999 Format: Paperback Volumes: 1 List Price(USD): $15.00 |
Average Customer Rating: 3.46 (37 reviews)
Rating: 5
Summary: The Man Who Saved Apple
Comment: It is now clear why the best OS in the world didn't catch on. If the business fundamentals of a company are not sound, the company will lose marketshare and eventually...fail.
Here is a look into how Apple's loose corporate culture almost became it's undoing. This book proves that you can have all the talent in the world, but if there is no discipline and teamwork, it will all be for not. I had thought Gil's short tenure was due to incompetance....a stuffed shirt who was wrong for the job. I mean, Steve Jobs saved Apple...right?
Wrong. Gil was exactly what Apple needed. Apple had a rotten core of self-serving individuals. I find it incredible that Apple management would listen to Gil's order and then do nothing to act on them. His biggest failure was a failure not to kick their lazy butts out the door sooner! How can a business be run with everyone doing their own thing? And surprise...the sales people were only interested in achieving a certain quantity of sales even if it meant selling computers at such a low price that the company lost money on a per unit basis.
If you are into Apple and/or business turnaround stories, this is a great read. I could hardly put it down. Throw in Gil's encounters with Bill Gates and Steve Jobs and you really get keen insight into the whole computer industry and the personalities of the industries biggest movers and shakers.
It is ironic that today so many credit Apple's turnaround to Steve Jobs. If you still believe that then you really need to read this book.
Rating: 4
Summary: I can't help feeling sorry for the guy
Comment: If what he says about Apple is true, and there are a number of people who say it's pure rubbish, I do feel sorry for Gil Amelio. He was terribly ill-suited for a top position at a "trendy" computer company because he's a older, geeky type of guy. Most of Gil's difficulty came from trying to adapt to the culture at Apple. Which was very different from National Semiconductor. While reading the opening chapters when Gil was being courted to take the CEO position I felt myself saying, "Don't do it Gil. You can't save Apple. You'll hate it there." The bottom line was the book was interesting and answered a lot of questions for me. I hope writing the book was cathartic for Gil because I really wonder if he can show his face in the valley again after all the blaming and bad mouthing that he did. One more thing, he must have kept a very serious journal of his tenure because the details of events and conversations that took place were amazing.
Rating: 4
Summary: Apple Made a Big Mistake
Comment: After reading this book, I came to a conclusion that Apple made a big mistake by getting rid of Amelio. The truth is, they could be a lot further along than they are, even today, had they not have made the descision to oust him from his post after only a year and a half. The book is written very well, and is a book that you can get through, and understand easily. There were not many typos that I noticed in the book. This is a must read for Apple fans, Windows fans, and businessmen alike.
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Title: Apple: The Inside Story of Intrigue, Egomania, and Business Blunders by Jim Carlton ISBN: 0887309658 Publisher: HarperBusiness Pub. Date: November, 1998 List Price(USD): $16.00 |
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Title: The Second Coming of Steve Jobs by ALAN DEUTSCHMAN ISBN: 0767904338 Publisher: Broadway Pub. Date: 11 September, 2001 List Price(USD): $15.95 |
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Title: Odyssey: Pepsi to Apple: A Journey of Adventure, Ideas, and the Future by John Sculley, John Byrne ISBN: 0060157801 Publisher: HarperCollins Pub. Date: October, 1989 List Price(USD): $19.50 |
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Title: Insanely Great: The Life and Times of Macintosh, the Computer That Changed Everything by Steven Levy, Stephen Levy ISBN: 0140291776 Publisher: Penguin USA (Paper) Pub. Date: 05 June, 2000 List Price(USD): $16.00 |
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Title: Fire in the Valley: The Making of The Personal Computer by Paul Freiberger, Michael Swaine ISBN: 0071358927 Publisher: McGraw-Hill Trade Pub. Date: 29 November, 1999 List Price(USD): $16.95 |
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