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Title: A New Archetype for Competitive Intelligence by John J. McGonagle, Carolyn M. Vella ISBN: 0-89930-973-9 Publisher: Greenwood Publishing Group Pub. Date: 30 June, 1996 Format: Hardcover Volumes: 1 List Price(USD): $67.95 |
Average Customer Rating: 4 (1 review)
Rating: 4
Summary: Excellent first step in migrating toward 21st century CI
Comment: The authors are serious professionals with several competitive intelligence books behind them, and try in this book to relate the requirements of competitive intelligence to the emerging opportunities of the Internet and information tools-what they characterize and trademark as "cyber-intelligence". It's a good book, worth reading.
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