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Title: The Guide to Financial Public Relations: How to Stand Out in the Midst of Competitive Clutter by Larry Chambers ISBN: 0-910944-12-1 Publisher: Saint Lucie Press Pub. Date: 17 June, 1999 Format: Hardcover Volumes: 1 List Price(USD): $59.95

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Average Customer Rating: 5 (2 reviews)

Rating: 5
Summary: Right on Target!
Comment: I thought that "The Guide to Financial Public Relations" was well written and logical, with many helpful step-by-step instructions. Though it is written specifically for the financial industry, it contains helpful information and valuable strategies for almost any business person who works with a client base and who wants to be more successful in their industry.

I have worked in the public relations field for 25 years, yet I found this book instructive with many new idea "gems" that I plan to implement in the future. For while it may be difficult to teach old dogs new tricks, today a business person must constantly learn new "tricks" (i.e. business strategies) in order to survive. This book delivers!

Rating: 5
Summary: The best book I've read on the subject!
Comment: Chambers masterfully illustares the art and impact of public realtions. His book captured the steps I needed to take to promote myself. I found it to be a real resource.

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	Title: Credibility Marketing by Larry Chambers ISBN: 0793148863 Publisher: Dearborn Trade, a Kaplan Professional Company Pub. Date: 15 January, 2002 List Price(USD): $18.95
	Title: Storyselling for Financial Advisors : How Top Producers Sell by Scott West, Mitch Anthony ISBN: 0793136644 Publisher: Dearborn Trade, a Kaplan Professional Company Pub. Date: 12 January, 2000 List Price(USD): $30.00