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Title: Influencing Public Attitudes: Strategies That Reduce the Media's Power by James E. Lukaszewski ISBN: 0-913869-03-1 Publisher: Issue Action Pubns Pub. Date: 01 November, 1992 Format: Paperback List Price(USD): $23.95

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Average Customer Rating: 5 (2 reviews)

Rating: 5
Summary: Everyone I work for or who works for me will have a copy...
Comment: As the Media Officer for III Marine Expeditionary Force in Okinawa, Japan, I face the daily challenge of communicating with a community that is strongly influenced by media organizations distinctly biased against my organization.

Far from being "free press" as understood from the American perspective, the Japanese media operates in "press clubs" which control access and flow of information to a great extent. The two leading local print media organizations in Okinawa are directly linked the the Communist Party and have clearly stated that their editiorial objective is removal of US forces from Okinawa.

While the issue of the continued US presence in Japan is certainly worthy of debate and constant evaluation, my daily mission of providing accurate and timely information about the Marine Corps to various audiences brings me into constant contact with openly biased and often antagonistic media organizations. This book has become my most valuable reference resource when establishing effective plans to communicate with my audiences under these conditions.

It is concise, clear, easy to read, and perhaps most importantly, easily understood by senior leaders who rely on me for guidance but are not themselves Public Affairs specialists.

Rating: 5
Summary: Influencing Public Attitudes
Comment: Write for one of the most brilliant public relations counselors, this book is a required reading for every person involved in Public Relations. Lukaszewski style, short and sweet, creates a perfect approach to the Realities and Myths in Communications Strategies.

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