AnyBook4Less.com	Find the Best Price on the Web Order from a Major Online Bookstore
Home  |  Store List  |  FAQ  |  Contact Us  |
Ultimate Book Price Comparison Engine Save Your Time And Money Keyword AuthorISBN

Title: Big Ideas for Small Service Businesses : How to Successfully Advertise, Publicize and Maximize Your Business or Professional Practice by Tom Ross, Marilyn Ross ISBN: 0-918880-16-5 Publisher: Communication Creativity Pub. Date: March, 1994 Format: Paperback Volumes: 1 List Price(USD): $15.95

Your Country USA Canada United Kingdom Australia Austria Belgium France Germany Italy Netherlands Switzerland Currency AutoUSD CAD GBP EUR AUD CHF Delivery Only cheapest delivery All delivery options Include Used Books Are you a club member of: Barnes and Noble Books A Million Chapters.Indigo.ca

Average Customer Rating: 3.75 (4 reviews)

Rating: 4
Summary: Tom and Marilyn are the first couple of marketing
Comment: This book is a must. Easy to read and gives great tips. Go out and get it- you will learn a lot!

Rick Frishman- Pres of Planned TV Arts, co author of GUERRILLA MARKETING FOR WRITERS

Rating: 3
Summary: Provides the basics for beginners
Comment: This is a very good introduction for novices, but leaves out a very important factor. Whatever you are marketing, nothing replaces letting your audience know who you are, what you have to offer, and why they should look to you for products, service or advice. This is "personal publicity," and it is a must in today's highly competitive marketplace.

Rating: 3
Summary: Good Start But Superficial
Comment: While this book has breadth, it lacks depth. I found myself wanting more in almost every section. After 12 years of owning a small business, few of the ideas were of sufficient detail to be of real use. For example, we rely on the Yellow Pages for 10-20% or our new customers. I would have liked to see an entire chapter on this topic, not two pages.

Similar Books:

	Title: 50 Powerful Ways to Win New Customers: Fast, Simple, Inexpensive, Profitable and Proven Ideas You Can Use Starting Today! by Paul R. Timm ISBN: 1564143074 Publisher: Career Press Pub. Date: 01 October, 1997 List Price(USD): $10.99
	Title: 1001 Ways to Market Your Services : For People Who Hate to Sell by Rick Crandall ISBN: 0809231581 Publisher: McGraw-Hill Companies Pub. Date: 01 May, 1998 List Price(USD): $18.95