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Title: Naming Your Business and Its Products and Services: How to Create Effective Trade Names, Trademarks, and Service Marks to Attract Customers, Protect (Small Business Bookshelf Series, V. 2) by Phil Williams, Phillip G. Williams ISBN: 0-936284-10-2 Publisher: Gaines Pub. Date: 01 January, 1991 Format: Paperback Volumes: 1 List Price(USD): $19.95

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Average Customer Rating: 2 (1 review)

Rating: 2
Summary: Simplistic
Comment: I was greatly disappointed in this book. The writing style was inconsistent and the layout was visually obnoxious. I mention this because if there was any useful information in this book, the presentation distracted from it incredibly.

The primary points in this book were elementary, and most people could be more creative and productive without this book. I would not recommend this book. If you have a good business plan, have a group of friends read it, take them out to dinner and brainstorm. You will have more fun, and get a better return on investment.

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