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Title: If You Think It's Tough to Sell, Try Buying: The Complete Guide to Effective Radio Advertising by Joseph Fiedler, Lee White, Murray Raphel ISBN: 0-937539-20-1 Publisher: Executive Books Pub. Date: January, 1994 Format: Hardcover Volumes: 1 List Price(USD): $19.95 |
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Title: Radio Advertising: The Authoritative Handbook by Pete Schulberg, Bob Radio Advertising Schulberg, Peter Schulberg ISBN: 0844231185 Publisher: McGraw-Hill/Contemporary Books Pub. Date: January, 1996 List Price(USD): $29.95 |
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Title: Advertising Without an Agency: A Comprehensive Guide to Radio, Television, Print, Direct Mail and Outdoor Advertising for Small Business by Kathy J. Kobliski ISBN: 1555715532 Publisher: Entrepreneur Media Inc. Pub. Date: 31 December, 2001 List Price(USD): $19.95 |
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Title: The 33 Ruthless Rules of Local Advertising by Michael Corbett ISBN: 096673839X Publisher: Pinnacle Books Pub. Date: March, 1999 List Price(USD): $14.95 |
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Title: Positioning: The Battle for Your Mind by Al Ries, Jack Trout ISBN: 0071373586 Publisher: McGraw-Hill Trade Pub. Date: 13 December, 2000 List Price(USD): $12.95 |
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Title: Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas by Edward Werz, Sally Germain ISBN: 0809229773 Publisher: McGraw-Hill Trade Pub. Date: 11 June, 1998 List Price(USD): $12.95 |
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