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Title: Raising Money by Mail: Strategies for Growth and Financial Stability by Mal Warwick, Mal Revolution in the Mailbox Warwick ISBN: 0-9624891-6-6 Publisher: Strathmoor Pr Pub. Date: 01 March, 1996 Format: Paperback List Price(USD): $19.99

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Average Customer Rating: 5 (2 reviews)

Rating: 5
Summary: A Smart Book
Comment: Warwick has been raising by mail for years. This easy to read book offers charts, graphs, and systematic approaches to this successful, albeit investment-heavy, form of fund raising. This is an excellent book to get started or to review systems already in place.

Rating: 5
Summary: Mal Warwick knows what he is talking about...
Comment: I have seen him speak and then got this book. It is very entertaining but most of all it addresses the subject very methodically. Every reader will recognize the mediocre and unmoving writing that he is fixing and cleaning and transforming. If you are new to fund raising and need a primer on writing the annual letter (often the only fund raising small organizations do) look no further. The Expression "he wrote the book..." may just have been coined to describe this.

I used the basic approach he advocates and turned a dismal campaign around 180 degrees: from break even/loss to real money from a very tired (of the organization) list.

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Title: Testing, Testing 1, 2, 3: Raise More Money with Direct Mail Tests by Mal Warwick ISBN: 0787967122 Publisher: Jossey-Bass Pub. Date: 07 March, 2003 List Price(USD): $26.00