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Title: The Dream Job: Sports Publicity, Promotion and Marketing, 3rd edition by Melvin Helitzer ISBN: 0-9630387-2-9 Publisher: University Sports Press Pub. Date: 01 November, 1999 Format: Paperback Volumes: 1 List Price(USD): $29.95 |
Average Customer Rating: 4.83 (6 reviews)
Rating: 4
Summary: excellent read
Comment: Tis book is applicable inside the classroom and out. I first read it for a business class and then later when I got my first job in public realtions. It really helped me understand and familiarize myself with sports PR and PR in general. If you read only one book about public relations I'd recommend you read Guerrilla PR Wired by Michael Levine, but if you can read two I'd read The Dream Job.
Rating: 5
Summary: Up to date
Comment: Looking for a new job, I was recommended to this book. Maybe it was a coincidence, but within two weeks of reading the book and following some its sports marketing techniques, I landed a job with a major college sports department. Call me lucky, or smart that I found this book.
Rating: 5
Summary: One of ten best Business Books in 2000
Comment: "The Dream Job" is not only a best seller in the United States, it has also been reviewed as "one of the ten best business books in 2000" by Kauppalhti, the largest business daily in Nordic countries. The critique, read avidly by thousands of readers, called the book "fantastic."
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Title: The Ultimate Guide to Sports Marketing by Stedman Graham, Joe Jeff Goldblatt, Lisa Delpy Neirotti ISBN: 0071361243 Publisher: McGraw-Hill Companies Pub. Date: 21 March, 2001 List Price(USD): $24.95 |
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Title: On the Ball: What You Can Learn About Business From America's Sports Leaders by David M. Carter, Darren Rovell ISBN: 013100963X Publisher: Financial Times/Prentice Hall Pub. Date: 18 February, 2003 List Price(USD): $24.95 |
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Title: Developing Successful Sport Sponsorship Plans by David K. Stotlar ISBN: 1885693257 Publisher: Fitness Information Technology, Incorporated Pub. Date: 01 October, 2000 List Price(USD): $24.00 |
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Title: How to Succeed As a Sports Agent by Mel Stein ISBN: 1903047765 Publisher: Trafalgar Square Pub. Date: 01 September, 2002 List Price(USD): $6.99 |
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Title: The Business of Sports Agents by Kenneth L. Shropshire, Timothy Davis ISBN: 0812236823 Publisher: University of Pennsylvania Press Pub. Date: 01 October, 2002 List Price(USD): $29.95 |
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