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Title: The 33 Ruthless Rules of Local Advertising by Michael Corbett ISBN: 0-9667383-9-X Publisher: Pinnacle Books Pub. Date: March, 1999 Format: Paperback Volumes: 1 List Price(USD): $14.95 |
Average Customer Rating: 4.89 (9 reviews)
Rating: 5
Summary: Read This Book Before Your Competition Does!
Comment: This book is almost too good to share. If you're a business owner, you won't want to talk about it at those Chamber of Commerce meetings - or anywhere else your competitors are hanging out!
I write local advertising copy everyday, and what Michael Corbett provides as answers in "33 Ruthless Rules...", are the questions every media sales representative should be asking potential clients. In turn, if local business managers put these 33 Rules into practice, they'll know what what want, when they want it, and how to get it from their local advertising plan. In less than 200 easy-to-read pages, you'll discover all you need to gain and strengthen your grip on any local market.
This book should be required reading for Marketing Students, Media Sales Reps, and definitely for local business owners and managers.
Rating: 5
Summary: Remarkably good book that could save you years of effort
Comment: I've been successful in several small businesses, and this guy is right on the money. I've learned the hard way (wasting money, trying to do my own thing) and I've learned the easy way (books, seminars, studying "doers"). Let me tell you--this book could possibly save you YEARS of time. The author clearly knows what he is talking about, and I can confirm this from my own experience. You will NOT be disappointed reading and applying the advice given in this book. I've bought so many useless "theory" books over the years, it's nice to run across something that has some excellent, solid advice in it. Get this one, apply what you learn, and watch your business take off.
Rating: 5
Summary: You are crazy if you don't read this book.
Comment: As an advertising sales manager, I reccomend this book to fellow sales managers as the new bible for walking in the shoes of retail. As a business person, you would be crazy not to take the teachings of this book to heart. Remember the definition of "crazy" is doing the same thing over and over and expecting a different result. It all makes perfect sense. This should be required reading for all student of marketing.
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Title: The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires by Roy H. Williams ISBN: 1885167296 Publisher: Bard Press Pub. Date: July, 1998 List Price(USD): $17.95 |
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Title: Secret Formulas of the Wizard of Ads by Roy H. Williams, Roy, H. Williams ISBN: 1885167393 Publisher: Bard Press Pub. Date: 06 September, 1999 List Price(USD): $16.95 |
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Title: How To Market, Advertise And Promote Your Business Or Service In A Small Town by Thomas C. Egelhoff, Tom Egelhoff ISBN: 0967105501 Publisher: smalltownmarketing.com Pub. Date: 10 October, 1998 List Price(USD): $19.96 |
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Title: Radio Advertising: The Authoritative Handbook by Pete Schulberg, Bob Radio Advertising Schulberg, Peter Schulberg ISBN: 0844231185 Publisher: McGraw-Hill/Contemporary Books Pub. Date: January, 1996 List Price(USD): $29.95 |
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Title: Advertising Without an Agency: A Comprehensive Guide to Radio, Television, Print, Direct Mail and Outdoor Advertising for Small Business by Kathy J. Kobliski ISBN: 1555715532 Publisher: PSI Research - Oasis Press Pub. Date: 31 December, 2001 List Price(USD): $19.95 |
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