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Title: How To Market, Advertise And Promote Your Business Or Service In A Small Town by Thomas C. Egelhoff, Tom Egelhoff ISBN: 0-9671055-0-1 Publisher: smalltownmarketing.com Pub. Date: 10 October, 1998 Format: Spiral-bound List Price(USD): $19.96 |
Average Customer Rating: 5 (3 reviews)
Rating: 5
Summary: An practical marketing book for small town businesses
Comment: Tom Egelhoff has written a practical guide to marketing for businesses in small towns where ever they may be. One does not need a university degree or buckets of money to implement his ideas which are bound to assist any small business person to grow his business. Tom is genuine and sincere about what he has written, much of which is cleary based on his own experiences.
As an Advertising Manager of a small town newspaper based in North Eastern Victoria, Australia, I find Tom's book to be very useful and relevant to small business marketing in my area and I plan to use it frequently to assist my clients with practical marketing advice which value adds to the Advertising advice that I give.
I recomend the book to all small business people, especially those working in smaller communities.
Rating: 5
Summary: An excellent reference as well a practical marketing guide.
Comment: Mr. Egelhoff gets to the heart of how to market your business in a "small town" format. However, the information he gives is practical and useful for all scales of business. His book helps to develop the user's business model from defining who you are, identifying who you sell to and how to critique what you've done. Mr. Egelhoff gives practical and specific areas to consider and useful suggestion and areas to avoid. This book is well worth the reading for anyone seriously considering starting their own business.
Rating: 5
Summary: This is an excellent resource for the marketing novice!
Comment: When I needed to learn how to promote the Religion Dept. at the college I work at, this book came through with ideas and wisdom I could understand and implement!
This book is excellent for someone with absolutely NO marketing/promoting experience or educational background. The ideas are sound and, often, not expensive. The best thing is that it is adaptable to any type of group/organization/business.
The format is "friendy." Tom gets his points across in a way that YOU know YOU can do. He gives plenty of useful tips, and when this book is used in conjunction with the Internet, the information at your findertips will astound the reader!
This book is guaranteed to turn even the most unknowledgable person into a whiz at promoting "whatever" it is you need to promote, even Religion Departments!
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Title: The 33 Ruthless Rules of Local Advertising by Michael Corbett ISBN: 096673839X Publisher: Pinnacle Books Pub. Date: March, 1999 List Price(USD): $14.95 |
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Title: Getting the Most from Your Yellow Pages Advertising: Maximum Profits at Minimum Cost by Barry Maher ISBN: 1890154059 Publisher: Aegis Pub Group Pub. Date: December, 1997 List Price(USD): $19.95 |
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Title: The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth by George Silverman ISBN: 0814470726 Publisher: AMACOM Pub. Date: April, 2001 List Price(USD): $17.95 |
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Title: Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas by Edward W. Werz, Sally Germain ISBN: 0809229773 Publisher: McGraw-Hill Trade Pub. Date: 11 June, 1998 List Price(USD): $14.95 |
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Title: 100 Profits+Plus Ideas for Power Promoting Your Retail Business by Tom Shay ISBN: 1891964011 Publisher: Profits Plus Seminars Pub. Date: 01 August, 1998 List Price(USD): $9.95 |
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