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Title: The Great Tween Buying Machine: Marketing to Today's Tweens by David L. Siegel, Dave Coffey, Tim Livingston, Greg Siegel, Timothy J. Coffey, Gregory Livingston ISBN: 0-9671439-6-9 Publisher: Paramount Market Publishing Pub. Date: June, 2001 Format: Hardcover Volumes: 1 List Price(USD): $47.50 |
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Title: Creating Ever-Cool: A Marketer's Guide to a Kid's Heart by Gene Del Vecchio ISBN: 1565542568 Publisher: Pelican Publishing Company Pub. Date: 01 September, 1997 List Price(USD): $22.00 |
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Title: kidfluence : The Marketer's Guide to Understanding and Reaching Generation Y -- Kids, Tweens and Teens by Anne Sutherland, Beth Thompson ISBN: 0071416226 Publisher: McGraw-Hill Companies Pub. Date: 21 July, 2003 List Price(USD): $29.95 |
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Title: What Kids Buy and Why: The Psychology of Marketing to Kids by Daniel S. Acuff, Robert H. Reiher PhD ISBN: 0684834480 Publisher: Free Press Pub. Date: 01 November, 1997 List Price(USD): $30.00 |
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Title: BRANDchild: Insights into the Minds of Today's Global Kids: Understanding Their Relationship with Brands by Martin Lindstrom, Patricia B. Seybold ISBN: 0749438673 Publisher: Kogan Page Pub. Date: 01 March, 2003 List Price(USD): $39.95 |
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Title: The Kids Market: Myths and Realities by James U. McNeal ISBN: 0967143918 Publisher: Paramount Market Publishing Pub. Date: 01 June, 1999 List Price(USD): $54.95 |
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