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Title: How To Start And Run A Small Book Publishing Company: A Small Business Guide To Self-Publishing And Independent Publishing by Peter I. Hupalo ISBN: 0-9671624-3-2 Publisher: HCM Publishing Pub. Date: 30 August, 2002 Format: Paperback Volumes: 1 List Price(USD): $18.95 |
Average Customer Rating: 4.29 (7 reviews)
Rating: 2
Summary: Not up to the price of the book.
Comment: When I initially saw this title and the positive reviews, I decided to purchase it to see if it had any more information to add to what I read in The Complete Guide to Self-Publishing by Tom & Marilyn Ross. ...
I was disappointed with the first part of the book, which seemed to be nothing but promotions of other books. And while he does discourage direct mail advertising, he does so for pages! He seems to find it necessary to explain ad nauseam why direct mail advertising is wrong. Other topics are covered in such a way that he ends up referring you to another book for more information.
There are a few areas that he does go in-depth about, such as the matter of bookkeeping and accounting, but at times he goes into too much technical detail - possibly even more than most budding publishers would ever have to encounter. And when it comes to the issue of printing he has a tendency to over-promote POD publishers, especially since his book is printed through a POD publisher (which tends to be more expensive that other books of its type and size).
About the only useful information that I was able to glean from the book were web sites where I could find additional information as needed. But this isn't enough to justify an overpriced book that is more hype than substance.
Rating: 3
Summary: A Bit of a Disappointment...
Comment: Peter Hupalo's book was very highly recommended on Amazon.com so I was quite excited to see what information it could give me about starting my own publishing business. I knew that I was going to be disappointed when I saw the book and realized how cheaply the book was designed. While I know that it is important to cut costs in production, I felt that the author was lying when he said that it is easy for an author to learn to design a cover by himself and still look professional. Who is he trying to kid? The book is obviously self-published and designed. The author uses shameless self-promotion by repeatedly mentioning other books that he has written that could help the reader with other aspects of running a small business so that he can milk you for more money instead of giving you a few tips in this publication. I also thought that the title was misleading because it is really geared towards self-publishers - not a publishing company. I don't mean to say that the book is completely useless, as there was some decent information inside, as well as some suggestions as to printers and designers who don't mind working with smaller companies. However, as a whole I was pretty disappointed because there is little or no practical application for most of the topics that are covered in the book. For sections on inventory accounting, profitable book pricing, etc. the author spends a great amount of time running through math problems to show the reader all of this gobbledegook that doesn't make sense because you don't run your own publishing business and are not really sure of what the heck he is talking about! Other sections like cover design & book layout are obvious - make your book look good so it will sell. Duh. How do you make it look good, what are some things that have sold really well in the past? Anyway, it is a good introduction to publishing in general, but I was left with a lot more questions after the book than I had before!
Rating: 5
Summary: Financial Wake-up Call
Comment: Peter Hupalo starts off with a caveat; he suggests caution. Starting at the beginning, he asks you to determine if and why you want to be a book publisher.
He is down to earth and up to date. For example, on Page 37, he (rightly) recommends against direct mail advertising for books.
Hupalo is strong in finance and marketing and he applies sage advice to books.
I love his statement on page 77:
"With the book industry, the entire industry squeaks.
That's probably because it's a very old industry."
With advice from Peter Hupalo, some of us will break the bonds of tradition and make book publishing more profitable.
He covers inventory, accounting, sales taxes, deductions, business structures, record keeping, typesetting, printing and more.
This book is about the nuts and bolts of setting up and running a book publishing business.
As an author, publisher and advisor to the book publishing industry, I recommend this book.
Dan Poynter, ParaPublishing.com
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Title: Complete Guide to Self Publishing: Everything You Need to Know to Write, Publish, Promote, and Sell Your Own Book (Self-Publishing 4th Edition) by Tom Ross, Marilyn Ross ISBN: 1582970912 Publisher: F&W Publications Pub. Date: 15 January, 2002 List Price(USD): $19.99 |
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Title: Publishing for Profit: Successful Bottom-Line Management for Book Publishers by Thomas Woll, Jan Nathan ISBN: 1556524625 Publisher: Chicago Review Press Pub. Date: September, 2002 List Price(USD): $24.95 |
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Title: The Self-Publishing Manual: How to Write, Print, and Sell Your Own Book, 14th Edition by Dan Poynter ISBN: 1568600887 Publisher: Para Publishing Pub. Date: 10 August, 2003 List Price(USD): $19.95 |
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Title: Business and Legal Forms for Authors and Self-Publishers by Tad Crawford ISBN: 1581150393 Publisher: Allworth Press Pub. Date: February, 2000 List Price(USD): $22.95 |
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Title: 1001 Ways to Market Your Books by John Kremer ISBN: 0912411481 Publisher: Open Horizons Pub. Date: 01 May, 2000 List Price(USD): $27.95 |
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