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Title: Memory Marketing : How to Successfully Promote and Publicize Your Scrapbooking Business by Sue Difranco ISBN: 0-9676138-6-8 Publisher: Fun Facts Publishing Pub. Date: February, 2001 Format: Paperback List Price(USD): $24.95

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Average Customer Rating: 5 (1 review)

Rating: 5
Summary: The best book I have read to promote my business!
Comment: I have read a lot of marketing books, especially for internet marketing and I thought I knew "the ropes", but this book really pointed me in the right direction to successfully promote my website. I gained a lot from reading this book in general knowledge, practical tips, straightforward advice and a great list of resources.

If you read this book in conjuction with the author's other scrapbook business book "Secrets of Scrapbooking Success: Making Money Making Memories" and visit her website (with a free email newsletter for scrapbook businesses) you will be set! I feel like I have had business training from a "career coach" now that I have read these books.

My favorites parts of this book were the chapters explaining EXACTLY how to write a news release, submit it and get it published. Then the author explains how to put together an effective media kit. I also really learned a lot from the chapter on PC Promotion=Dot.com dollars because my business is running a free informational website so I don't want to have to spend a lot of money promoting it.

This book would be a valuable resource to anyone with a scrapbook business; store owner, consultant, scrapper for hire, large company or small Mom & Pop operation. I would highly reccommend you read it soon!

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