Order from a Major Online Bookstore
Ultimate Book Price Comparison Engine
Save Your Time And Money
| AnyBook4Less.com | Order from a Major Online Bookstore |
|
| Home | Store List | FAQ | Contact Us | | ||
| Ultimate Book Price Comparison Engine Save Your Time And Money |
||
 |
Title: The Internet Economy: Technology and Practice by Soon-Young Choi, Soon-Yong Choi, Andrew B. Whinston ISBN: 0-9676217-0-4 Publisher: SmartEcon Publishing Pub. Date: 01 August, 2000 Format: Paperback Volumes: 1 List Price(USD): $39.95 |
Average Customer Rating: 5 (2 reviews)
Rating: 5
Summary: Novel Perspective on the Internet Aimed at Managers
Comment: There are three characteristics I like about this book. First, it explains the technology of the Internet in sufficient detail for a manager to understand how it is relevant to his/her business. The reader learns the capabilities and limitations of Internet technologies without becoming bogged down in the details of how to make it operational. Second, the book analyzes the Internet technologies and e-business from an economic perspective, using the tools of the micro-economist. The resulting conclusions are more rigorous and authoritative than those offered by other commentators on e-business. This is the first time I've seen such analysis aimed at other than an academic audience. This is the first time I've seen some of the analyses in the book aimed at *any* audience. Finally, the authors have combined old information distribution techniques (the book) with new (a website) by making a website available to purchasers of the book with a promise to keep the website up to date. If you buy the book, don't lose your receipt, as you need to send a copy of it in in order to get access to that website.
Rating: 5
Summary: The New Economy - explained for you!
Comment: Choi and Whinston's new book presents another landmark publication in the e-commerce literature. A very well written account of the economic mechanisms that drive the new economy. Among the most accomplished academic researchers in the field, the authors achieve a great balance of high readability without sacrificing rigor. Truly in spirit of the Internet economy, it is much more than just a conventional textbook. The physical book complements one of the most innovative and accomplished e-learning portals (smartecon.com) to be found online to-day. One of the richest learning and teaching environments for topics related to the new economy, it contains modularized learning materials (so called learnules), teaching cases, research articles, FAQs, links to other sites in academia and industry, presentation slides, and a whole range of other features useful for students and instructors. The purchase of the book allows the buyer full access to the SmartEcon e-learning portal.
The book comprises a fine selection of customized learnules from the online site that covers the current issues in the digital economy debate. Unlike other authors in the e-commerce area, Whinston and Choi develop their concepts from principles of economics research and thus provide new insight into why certain technologies or business models succeed or fail in the new economy. The book includes a review of the essential Internet computing and communication technologies but the focus is on their economic applications. In particular, they discuss online market mechanisms, e-business firms, smart marketing and interactive customers, digital product spaces, online auctions and electronic marketplaces, trust and privacy, e-crimes, and regulatory and governance issues. This book should prove highly valuable to anyone with an interest in fields related to IT, E-commerce, or economics.
Together with the online materials the book can be customized to perfectly fit a range of e-commerce classes. I have used a preliminary version of the book with great success teaching MBA and MSc students at the Hong Kong University of Science & Technology, the premiere Business School in Asia. The combination of dynamically updated online materials (digital) and a convenient reference and textbook (physical) make The Internet Economy: Technology and Practice a unique product in the literature. In some ways this combination successfully parallels current trends towards brick-and-click models. I highly recommend it.
 |
Title: Re-Thinking the Network Economy: The True Forces That Drive the Digital Marketplace by Stan Liebowitz ISBN: 0814406491 Publisher: AMACOM Pub. Date: 07 September, 2002 List Price(USD): $27.95 |
 |
Title: The Economics of Network Industries by Oz Shy ISBN: 0521805007 Publisher: Cambridge University Press Pub. Date: 15 February, 2001 List Price(USD): $25.00 |
 |
Title: In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters by Merrill R. (Rick) Chapman, Merrill R. Chapman ISBN: 1590591046 Publisher: APress Pub. Date: 09 July, 2003 List Price(USD): $24.99 |
 |
Title: The Innovator's Solution: Creating and Sustaining Successful Growth by Clayton M. Christensen, Michael E. Raynor ISBN: 1578518520 Publisher: Harvard Business School Press Pub. Date: September, 2003 List Price(USD): $29.95 |
Thank you for visiting www.AnyBook4Less.com and enjoy your savings!
Copyright� 2001-2021 Send your comments
