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Title: Biz Dev 3.0: Changing Business As We Know It by Brad Keywell, Seth Godin ISBN: 0-9705970-1-0 Publisher: ALM Publishing Pub. Date: 15 June, 2001 Format: Hardcover Volumes: 1 List Price(USD): $24.95

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Average Customer Rating: 2.29 (7 reviews)

Rating: 1
Summary: All that was wrong with the internet
Comment: can be seen in this book. The over-hype of "just do it". Don't bother over things like is there a viable ROI, just make them happen.

Rating: 1
Summary: This Book Says Nothing and Offers Less
Comment: If you want to spend 10 dollars to learn absolutely nothing this is the book for you. Yes, its full of psycho-babble without any substance like many books written by so-called experts on the internet era. In this case, the author's prose shows a complete lack of any writing ability much less any understanding of how to run a business.

Ask yourself this before you buy this book: can somone whose company had to file for bankruptcy protection really give any valuable insight into how to successfully run a company? I think not.

Rating: 2
Summary: Sloppy writing, and out of date material, with a few nuggets
Comment: I found reading this book to be laborious. I spent about 3 hours on it, and mostly spent my time highlighting the occasional nuggets of gold in the text, and ignoring the prose. It continously restates the same theme with slightly varied words, and the examples of powerhouse companies built on bizdev, are no longer applicable. I didn't find it worth the money, but did find a few items worth keeping. I would place this is the pile of books about the heydey of the internet, that no longer have any real world applicability.

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