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Title: Marketing Communications: Integrated Theory, Strategy & Tactics by James G. Hutton, Francis J. Mulhern, Jim Hutton, Dr. James G. Hutton, Dr. Francis J. Mulhern ISBN: 0-9709103-0-4 Publisher: Pentagram Publishing Pub. Date: 01 January, 2002 Format: Hardcover Volumes: 1 List Price(USD): $39.95

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Average Customer Rating: 5 (1 review)

Rating: 5
Summary: A must have! It's the foundation for marketing planning.
Comment: As a marketing consultant and someone who has personally had the privilege to meet and work with Dr. James Hutton, I give my glowing endorsement for a well written and useful marketing manuscript. Dr. Jim Hutton is a professor of Marketing Communications and this book is geared for the classroom. However, business owners and professionals in all industries would do themselves justice by buying and reading this book.