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Title: Mining Online Gold with an Offline Shovel by Joel Christopher, George McKenzie ISBN: 0-9729782-0-8 Publisher: Mastermind Learning Systems Pub. Date: 05 March, 2003 Format: Paperback List Price(USD): $19.97 |
Average Customer Rating: 4.88 (8 reviews)
Rating: 5
Summary: Great BOOK - Great INTERVIEW
Comment: I find it fascinating when two people who are so different (George and Joel come from totally different backgrounds and have very different experiences), can come together and agree on a purpose and by doing so create a winning combination that is far greater than what they would have done individually. That's what this book is.
This books spells out how to take the traditional promotion and publicity methods from George's 30 year background and then meshes them perfectly together with Joel Christopher's online list building and profiting genius You will create a wealth-building GOLDMINE opportunity if you are smart enough to build your business as they recommend.
They cover the following major business areas:
1. Milking the media - turning free publicity into huge mailing lists
2. Turning Low-tech into High Traffic and High Sales - how to use postcards, teleseminars, books, etc. to explode your online profits.
3. Using Low-Cost/High-Return Advertising to Generate Thousands of Clicks - how to use advertising the right way.
4. Offline Networking - Building relationships using High-Tech High-Touch methods that makes people beg you to sell more products to them.
I interviewed George McKenzie and Joel Christopher on "The Inside Success Show" at separate times and I learned so much each time. The Internet is changing fast and George and Joel are keeping us up to speed.
Here's some other things you'll learn from the book:
** Why you need to learn how to do press releases and get free publicity
** What kind of low-tech methods can give you high traffic and HIGH SALES
** How you radio interviews to get thousands of new customers
** What are the pitfalls that you absolutely must avoid.
** How you can master the "know you, like you, trust you" success formula
** And much, much more ..
Whether you are new or old at internet marketing, I highly recommend you listen to this interview and read his book.
Randy (Dr. Proactive) Gilbert
Author of ... "Success Bound"
Rating: 4
Summary: Wow! Great information, in an easy to understand quick read!
Comment: "I read Joel & George's first book and after having worked in marketing for
the last 7 years, I can tell you that the information contained in this book
is worth 10x the amount it's priced at.
Chapter after chapter, you'll find real usable tips and
on using offline marketing methods to explode your online
profits.
If you are truly serious about building your business, then this book will
show you exactly how offline marketing can help you do it; step by step in
an easy to follow format.
Don Schnure
...
Rating: 5
Summary: You'll be shoveling money into your wheelbarrow
Comment: This is a really good book that will help you through the ins and outs of publicizing your business and yourself. From press releases, to getting yourself in the media, from creating your own talk show to establishing yourself as an expert, this is a book that will help you enhance your network. The section on how Mike Litman made his book Conversations with Millionaires #1 on Amazon.com was amazing!!! Simply amazing.
The info from David Frey on writing ads was great as well. Just a well put together book that will help you rethink how you go to market and publicize your business.
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Title: MindControlMarketing.com: How Everyday People are Using Forbidden Mind Control Psychology and Ruthless Military Tactics to Make Millions Online by Mark Joyner ISBN: 0971932506 Publisher: Steel Icarus Pub. Date: 01 September, 2002 List Price(USD): $19.97 |
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Title: The Greatest Money-Making Secret in History! by Joe Vitale ISBN: 1410741168 Publisher: 1st Books Library Pub. Date: 10 April, 2003 List Price(USD): $13.95 |
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Title: Low-Budget Online Marketing by Holly Berkley ISBN: 1551804271 Publisher: Self Counsel Press Pub. Date: 01 May, 2003 List Price(USD): $14.95 |
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Title: 101 Ways to Boost Your Web Traffic: Internet Promotion Made Easier, 2nd Edition by Thomas Wong ISBN: 0963834967 Publisher: Intesync Pub. Date: 15 January, 2002 List Price(USD): $24.95 |
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Title: Conversations with Millionaires: What Millionaires Do to Get Rich, That You Never Learned About in School! by Mike Litman, Jason Oman, Robert Allen ISBN: 1931866007 Publisher: Cwm Publishing Pub. Date: 30 October, 2001 List Price(USD): $15.95 |
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