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Title: Executive Guide to Operational Planning (Jossey-Bass Management Series) by George L. Morrisey ISBN: 1-55542-064-8 Publisher: Jossey-Bass Pub. Date: 01 November, 1987 Format: Hardcover Volumes: 1 List Price(USD): $32.00

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Average Customer Rating: 3 (1 review)

Rating: 3
Summary: a very basic explanation of operational planning
Comment: The ideas this book covers are still valid in 2001, but it is quite basic compared to today's "state of art" knowledge. Still, most of the idea's of measuring, made "famous" by The Balanced Scorecard, where already present in this book. It includes criteria for writing objectives and detailed action plans and mentions key reult areas and measurement. This probably explains why many other books refer to this work. If the book was repackaged as a "10 minute guide to opearional planning, and was priced accordingly, I'd still recommend it. Today, price/quality are out of balance.

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