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Title: Cheap but Good Marketing Research by Alan R. Andreasen ISBN: 1556236875 Publisher: McGraw-Hill Trade Pub. Date: December, 1991 Format: Paperback Volumes: 1 List Price(USD): $19.95

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Average Customer Rating: 5

Rating: 5
Summary: Finally, a book for the real world
Comment: A very accessible book about market research for the low-budget or no-budget marketer.   There are other market research books out there that cater to hands-on practical needs, but this is the only book I have found that specifically addresses the funding issues that many industrial marketers face. Surprise!  Not only are the methods cheap, but most are simple, too. Written clearly, with very little fluff.