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Title: Jump Start Your Business Brain: Win More, Lose Less, and Make More Money with Your New Products, Services, Sales & Advertising by Doug Hall, Tom Peters ISBN: 1-55870-642-9 Publisher: Betterway Pubns Pub. Date: August, 2002 Format: Paperback Volumes: 1 List Price(USD): $16.99 |
Average Customer Rating: 4.67 (33 reviews)
Rating: 5
Summary: Jump start your busness brain
Comment: We run a corporate learning center in rural Nova Scotia . Getting our message out as always been difficult. I have read many marketing books by academics Jump Start your Business Brain is not only the best book on marketing I have ever read it also has research and the the entrepreneurial methods of how to do it. It's fantastic I am just reading it for the second time. I would highly recommended it to anyone who wants to " to win more, lose less, and make more money. Charles Bower Ledgehill
Rating: 5
Summary: Science and Practically Meet with Explosive Force
Comment: Doug Hall is a Chemical Engineer by education, a master marketer by training and experience. He's a superior innovator. No, he's a research-based stimulator who helps corporate executives innovate and follow-through to sell their products and services at high profits. You could be one of those successful corporate executives if you read this book and follow the abundant advice.
You're not a big-shot executive of a major well-funded corporation? Not a problem. Hall's specialty is helping small companies (97 percent of American companies earn less than $1 million in revenue in a year) achieve greatness. Yes, he works with large clients like Mattel, AT&T, Johnson & Johnson, Pepsi-Cola, Tyson Food Service, and John Hancock Insurance. The learning he gleans from them is then shared with smaller companies as Hall enjoys his role as a modern-day corporate Robin Hood. His readers are the beneficiaries of his knowledge, insight, and experience.
If you've read marketing books, some of Hall's urgings will sound familiar. He's a self- admitted follower of marketing guru David Ogilvy. But, that's just the beginning. Hall will take you to the next level. Before I even finished the book, I was re-writing my firm's marketing messages.
In the first part of the book, Hall delves into what he calls the Three Laws of Marketing Physics. You'll learn about Overt Benefit, Reason to Believe, and Dramatic Difference. The concepts presented will awaken your thinking and fuel your idea generator. This section is valuable for readers who need to understand the principles that underlie what Hall prescribes. The second section jumps into the nitty-gritty, exploring the Three Laws of Capitalist Creativity: Explore Stimuli, Leverage Diversity, and Face Fears.
In addition to the inspiring flow of material in the chapters themselves, you'll find value in the frequently asked questions sections, the bibliography, and the index-which you'll probably use liberally as you convert the book from a good read to a powerful tool. Think you know a lot of this stuff already? Take the Quick Quiz at the start of the book and you'll discover there's more to learn. Doug Hall will be your teacher.
Rating: 1
Summary: What a disappointment
Comment: I buy about a book a week from Amazon and never write reviews - but I have to on this one.
Did you buy one of the original Apple Ipods? All the PR and reviews got your expectations up - only to find out that they went cheap on the battery. It lasts about 3-minutes. Big disappointment. It was capable of so much more.
Same with this book. I LOVED Hall's first book. Great breakthrough stuff. So when this one was released I got in the pre-publication line. I saved the book for a Saturday cross-country plane ride ready to savor. Had the highlighter all ready and - bummer. Couldn't believe it.
It's the equivlant of "Eat plenty of vegetables, get plenty of sleep and brush your teeth every day." Mundane, sophormoric stuff to be associated with the name Doug Hall. Not at all in the same league as his first book - a masterpiece. This guy is so much better than this cute little book of lists. I'll buy his next one, pay money to go see him - but this isn't the Doug Hall of the first book.
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Title: Meaningful Marketing by Doug Hall, Sergio Zyman, Jeffrey Stamp ISBN: 155870681X Publisher: Betterway Pubns Pub. Date: October, 2003 List Price(USD): $24.99 |
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Title: Jump Start Your Brain by Doug Hall ISBN: 0446671037 Publisher: Warner Books Pub. Date: 01 January, 1996 List Price(USD): $14.95 |
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Title: Making the Courage Connection : How People Get from Fear to Freedom and How You Can Too by Doug Hall ISBN: 0684839288 Publisher: Fireside Pub. Date: 19 February, 1998 List Price(USD): $15.75 |
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Title: Thinkertoys (A Handbook of Business Creativity) by Michael Michalko ISBN: 0898154081 Publisher: Ten Speed Press Pub. Date: November, 1991 List Price(USD): $19.95 |
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Title: The Maverick Mindset: Finding the Courage to Journey from Fear to Freedom by Doug Hall, David Wecker ISBN: 0684827018 Publisher: Simon & Schuster Pub. Date: February, 1997 List Price(USD): $23.00 |
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