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Title: Advances in Services Marketing and Management: Research and Practice : 1993 (Advances in Applied Business Strategy) by Teresa A. Swartz, David E. Bowen, Stephen W. Brown ISBN: 1-55938-656-8 Publisher: JAI Press Pub. Date: 01 October, 1993 Format: Hardcover Volumes: 1 List Price(USD): $78.50

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Average Customer Rating: 4 (1 review)

Rating: 4
Summary: An excellent services marketing reference from the US
Comment: Detailed and thorough, this book of research has one minor downfall-all of the authors are American, save one. Once again, the US is the centre of the universe as far as marketing academics are concerned.