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Title: Euromarketing: Effective Strategies for International Trade and Export by Erdener Kaynak, Pervez N. Ghauri ISBN: 1-56024-427-5 Publisher: Haworth Press Pub. Date: 01 May, 1994 Format: Hardcover Volumes: 1 List Price(USD): $89.95

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Average Customer Rating: 5 (1 review)

Rating: 5
Summary: A very good book for eu and MARKETING
Comment: Its one of the rare books existing about EU amd marketing.Is very well presented material helps even amateurs about the subject to understand what a marketer should do and consider when he is making business in E.U